As the fifth generation of cellular technology is rolled out, the marketing industry is preparing for the change it will bring. Existing digital experiences will be enhanced and new experiences will be born as a result of 5G’s unprecedented speed and low latency. If you trace the evolution of wireless technology, 1G enabled voice calling and 2G introduced text messaging. 3G made internet browsing and music streaming possible. Today’s most widely available network, 4G LTE, ushered in the smartphone era. So, where will 5G take us?

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