Retargeting to Custom Audiences

Track Engagement Retargeting starts with finding people who have engaged with your business. Prepare a list if you know the people you’d like to retarget. If your business is using retargeting to find people who have visited your physical store, or if you have collected customer contact information through a CRM, you can create a…

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Look Alike Audiences

There are three kinds of lookalike audiences I can build: Existing customers — This audience is a collection of existing customers who have previously purchased from you. This audience allows us to target new people who are similar (using data points), helping you find new customers. Engagement on Facebook — For this audience, I’ll build a lookalike audience using…

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