MASS MEDIA BUYING
Media Buying involves knowing how value is placed on inventory for different media platforms. Understanding a rating point or impression is essential. With ten years experience in selling and buying media, we can handle your media buying needs. We conduct market research, find local and regional opportunities, determine ad budget, set cost per point goals, negotiate inventory rates, find the best outlet to reach your target audiences, handle makegoods, measure results, track fulfillment, and guarantee that you receive the maximum amount of exposure efficiently.
Media Plan Recommendations go beyond demographics and ratings to include behavioral and cultural relevance.
Detailed schedules are provided with full cost disclosure and audience analysis of every buy.
Campaigns are closely monitored to assure precise placement and measure effectiveness and results
Vendor invoices are carefully matched with buy details to verify accuracy in delivery.
We consider station formats, pricing rates, demographics, geography, and psychographics relating to the advertiser’s particular product or key performance indicator (KPI).
We build schedules based on GRP, Reach & Frequency. For example, a TV commercial that is aired 4 times reaching 40% of the target audience, would have 160 (GRP = 4 × 40%) i.e., GRPs = frequency × % reach.
Radio has always been considered a frequency medium. Listeners need lots of exposure to have any effect on consumer behavior.
With the growing fragmentation of media, a combination of traditional FM & AM with Streaming and Satellite radio provide for a more narrowed targeted audiences with higher frequency.
OUT OF HOME
Out-of-home media advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.
a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.