Resources

Facebook Ads Guide: Image, Facebook Feed

Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers.

You can use the image format in the Facebook News Feed to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.

Design Recommendations

  • File Type: JPG or PNG 
  • Ratio: 1.91:1 to 1:1 
  • Resolution: At least 1080 x 1080 pixels 

Text Recommendations

  • Primary Text: 125 characters 
  • Headline: 40 characters 
  • Description: 30 characters 

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Panoramas or 360 Photos

Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

Facebook Ads Guide: Video, Facebook Feed

Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers.

You can use the video format in the Facebook News Feed to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

Design Recommendations

  • File Type: MP4, MOV or GIF 
  • Ratio: 4:5 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters 
  • Headline: 40 characters 
  • Description: 30 characters 

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

360 Videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.

Facebook Carousel: Carousel, Facebook Feed

Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers.

You can use the carousel format in the Facebook News Feed to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion or tell a story about your brand that develops across each carousel card.

Design Recommendations

  • Image File Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: At least 1080 x 1080 pixels 

Text Recommendations

  • Primary Text: 125 characters 
  • Headline: 40 characters 
  • Description: 20 characters 
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Carousel Help

Facebook Collection: Collection, Facebook Feed

Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers.

You can use the collection format in the Facebook News Feed to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.

A collection ad in Facebook News Feed includes a cover image or video followed by four product images. When someone clicks on a collection ad, they’ll see an Instant Experience—a fullscreen landing page that drives engagement and nurtures interest and intent. When creating an Instant Experience to use with your collection ad, you can use the Storefront or Customer Acquisition templates, or build a custom experience.

Design Recommendations

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.

  • Image Type: JPG or PNG 
  • Video File Type: MP4, MOV or GIF 
  • Ratio: 1:1 
  • Resolution: At least 1080 x 1080 pixels 

Text Recommendations

  • Primary Text: 125 characters 
  • Headline: 40 characters 
  • Landing Page URL: Required

Technical Requirements

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB

 

Mobile Ad Best Practices.

Adding motion

  • Animate text
  • Build simple animation
 

Optimizing video for mobile

  • Capture attention in the first 3 seconds
  • Keep video length under 15 seconds
  • Design for sound off
  • Shoot vertically or for square

Suggested Ads to Build Mobile Ads

 

Videoshop

App featured: Videoshop

Combine photos and videos, film in stop-motion, resize and edit videos

Step 1: Import and trim your footage

  • Click “Import Clip”
  • Choose videos from your camera roll
  • Click “Done”
  • Click the “Trim” icon
  • Use the sliders to trim the video
  • Click the check mark when done

Step 2: Resize and adjust

  • Click “Resize”
  • Choose a ratio

 

StoryBoost
Bring your Stories to life with templates, filters, and transitions

App featured: StoryBoost

Step 1: Select a template

  • Scroll through the templates to choose one you like, then click on it
  • Click “Select”

Step 2: Import your photos

  • Click on the image placeholder
  • Choose an image from your camera roll
  • Repeat as necessary for more images

Step 3: Edit text

  • Click on text

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