Google Analytics Metrics

% New Sessions

% Search Exits

% Search Refinements

% Sessions with Search

1 Day Active Users

14 Day Active Users

28 Day Active Users

30 Day Active Users

7 Day Active Users

Abandoned Funnels

Actions Per Social Session

AdSense Ad Units Viewed

AdSense Ads Clicked

AdSense Coverage

AdSense CTR

AdSense eCPM

AdSense Exits

AdSense Impressions

AdSense Page Impressions

AdSense Revenue

AdSense Viewable Impression

%AdX ClicksAdX Coverage

AdX CTRAdX eCPMAdX Impressions

AdX Impressions / SessionAdX Monetized Pageviews

AdX RevenueAdX Revenue / 1000 Sessions

AdX Viewable Impressions %Appviews per User

Appviews Per User (LTV)

Avg. Document Content Loaded Time (sec)

Avg. Domain Lookup Time (sec)

Avg. Order Value

Avg. Page Download Time (sec)

Avg. Page Load Time (sec)

Avg. Price

Avg. QTY

Avg. Redirection Time (sec)

Avg. Search Depth

Avg. Server Connection Time (sec)

Avg. Server Response Time (sec

)Avg. Session Duration

Avg. Time on Page

Avg. Time on Screen

Avg. User Timing (sec)

Avg. ValueBounce Rate

BouncesBuy-to-Detail Rate

Calculated MetricCart-to-Detail Rate

ClicksCM ClicksCM Conversions

CM Cost

CM CPC

CM CTR

CM Impressions

CM Revenue

CM ROAS

CM RPC

Cost

Cost per Conversion

Cost per Goal Conversion

Cost per Transaction

CPC

CPM

Crashes

Crashes / ScreenCTR

Custom Metric XX Value

Document Content Loaded Time (ms)

Document Interactive Time (ms)

DOM Latency Metrics Sample

Domain Lookup Time (ms)

DV360 Clicks

DV360 Conversions

DV360 Cost

DV360 CTR

DV360 eCPA

DV360 eCPC

DV360 eCPMDV

360 ImpressionsDV360 ROAS

Ecommerce Conversion Rate

Entrances

Entrances / Pageviews

Event Value

Events / Session with Event

ExceptionsExceptions / ScreenExitsGAM Backfill Clicks

GAM Backfill Coverage

GAM Backfill CTRGAM Backfill eCPM

GAM Backfill Impressions

GAM Backfill Impressions / Session

GAM Backfill Monetized Pageviews

GAM Backfill Revenue

GAM Backfill Revenue / 1000 Sessions

GAM Backfill Viewable Impressions %

GAM Clicks

GAM Coverage

GAM CTR

GAM eCPM

GAM Impressions

GAM Impressions / Session

GAM Monetized Pageviews

GAM Revenue

GAM Revenue / 1000 Sessions

GAM Viewable Impressions %

Goal Completions

Goal Completions per User

Goal Completions Per User (LTV)

Goal Conversion Rate

Goal StartsGoal Value

Goal XX Abandoned Funnels

Goal XX Abandonment Rate

Goal XX Completions

Goal XX Conversion Rate

Goal XX Starts

Goal XX Value

Hits

Impressions

Internal Promotion Clicks

Internal Promotion CTR

Internal Promotion Views

Local Product Refund Amount

Local Product Revenue

Local Refund Amount

Local Revenue

Local Shipping

Local Tax

New Users

Number of Sessions per User

Organic Searches

Page Download Time (ms)

Page Load Sample

Page Load Time (ms)

Page Value

Pages / Session

Pageviews

Pageviews per User

Pageviews Per User (LTV)Per Search Goal ValuePer Session Goal Value

Per Session ValuePercentage Exit

Product Adds To CartProduct CheckoutsProduct Detail Views

Product List ClicksProduct List CTR

Product List Views

Product Refund AmountProduct Refunds

Product Removes From Cart

Product Revenue

Product Revenue per Purchase

Publisher Clicks

Publisher Coverage

Publisher CTR

Publisher eCPM

Publisher Impressions

Publisher Impressions / Session

Publisher Monetized Pageviews

Publisher Revenue

Publisher Revenue / 1000 Sessions

Publisher Viewable Impressions %Quantity

Quantity Added To CartQuantity Checked Out

Quantity Refunded

Quantity Removed From Cart

Redirection Time (ms)

Refund AmountRefunds

Results Pageviews

Results Pageviews / Search

Revenue

Revenue per User

Revenue per User

Revenue Per User (LTV)

ROASRPCSA360 Clicks

SA360 Cost

SA360 CPC

SA360 CTRS

A360 Impressions

SA360 Profit

SA360 ROAS

SA360 RPC

Screen Views

Screens / Session

Search Depth

Search Exits

Search Refinements

Server Connection Time (ms)

Server Response Time (ms)

Session Duration

Session Duration per User

Session Duration Per User (LTV)

SessionsSessions per User

Sessions Per User (LTV)

Sessions with Event

Sessions with Search

Shipping

Site Search Goal Conversion Rate

Site Search Goal XX Conversion Rate

Social Actions

Speed Metrics Sample

Tax

Time after Search

Time after Search

Time on Page

Time on Screen

Total Abandonment Rate

Total Events

Total Unique Searches

Total UsersTotal Value

Transactions

Transactions per User

Unique Dimension Combinations

Unique Events

Unique Pageviews

Unique Purchases

Unique Screen Views

Unique Social Actions

Unique Views XX

User Retention

User Timing (ms)

User Timing Sample

Users

UsersUsers