THE CREATIVE CHECKLIST

Great ad creative doesn’t come from luck, or even talent. Great ad creative happens when you reinforce an authentic brand story with established best practices. Here are a few to get you thinking about ads that work on Streaming TV.

  • Do you open with impact to hook your viewers?
    What happens in the first 3-5 seconds of your ad? Does it really pop?
  • Does your brand personality come through?
    Is your ad authentic? Does it speak to who you are and what you’re about? Is the tone right?
  • Does your ad start and end with your brand name or logo?
    You never want the viewer wondering, What is this an ad for?
  • Do you have a mix of text on screen and VO to reinforce your message?
    Did you get your graphics and audio right? Are they on brand? Are they memorable?
  • Does your ad have a clear, singular message?
    In this case, less is more. More memorable.
  • Do you end with a clear call to action (on screen for at least 3 seconds)?
    What does the viewer walk away with? Will they remember what you had to say?
  • Are you telling a compelling story that is unique to your brand?
    Do you know what your competition is up to? What makes your message and ads stand out?
  • Nice to have: Does your ad make a clever nod to the streaming viewer and their environment or preferences?
    People watching Streaming TV bring a different set of expectations to the viewing experience. Can you tap into this?
  • Is your creative tailored to your audience and their values?
    Think through your target audience. Are you trying to reach a new segment with this ad?

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