The results of the third annual State of Content Marketing Survey are now in — the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved.
But we haven’t reached perfection yet.
Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number has increased to more than a third of marketers.Additionally, if we look back to 2017, just 70% of marketers found marketing to be effective for their brand. Much of that was driven by a distinct lack of knowledge around its use. Now, 96% of marketers say their deeper understanding is translating to results — and into a fully integrated marketing strategy.