utm codes

A UTM code is a tool that advertisers who rely on Google Analytics can use to further understand the source of their web traffic ― including clicks that come directly from their display ads. And while we always caution against putting too much emphasis on measuring the click as the only value generated by a…

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Conversions

1. A Sale This is the holy grail of conversions – the ability to measure when a sale has taken place. Ideal for e-commerce sites, advertisers can put a bit of code on the checkout page of their online shopping cart. When they see a lead that has come from a particular ad campaign visit…

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Beacons – the physics

How do beacons work? The physics of beacon tech there also seems to be a bit of confusion about this technology. So we figured the best way to fix it is to delve deep into the underlying stack and explain what exactly beacons are and how they work. Enjoy the read! Under the hood How…

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