Facebook Goals, Ads & Placement

Business goals on Facebook Start building your marketing strategy with free and paid solutions on Facebook, Instagram, Messenger and Audience Network, and connect the right people with your business. What can local business marketing do for you? Advertise to local people who are likely to stop by.Reach people who are likely to visit your business…

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How to Format Customer Lists

How to Format Customer Lists Before you begin Before you add your list in the beginning of the audience creation process, you need to make sure the column formatting matches the identifier type that Facebook accepts. This helps Facebook process your hashed columns to find matches later on. You’ll also need to make sure your…

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Retargeting to Custom Audiences

Track Engagement Retargeting starts with finding people who have engaged with your business. Prepare a list if you know the people you’d like to retarget. If your business is using retargeting to find people who have visited your physical store, or if you have collected customer contact information through a CRM, you can create a…

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Look Alike Audiences

There are three kinds of lookalike audiences I can build: Existing customers — This audience is a collection of existing customers who have previously purchased from you. This audience allows us to target new people who are similar (using data points), helping you find new customers. Engagement on Facebook — For this audience, I’ll build a lookalike audience using…

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