The ever-changing digital ecosystem can be confusing. It’s fair to say that the world of digital marketing is jam-packed with marketing jargon, lingo or any other term you prefer to use. With acronyms and buzzwords flying around all over the place, it can sometimes be difficult to decipher the meaning behind them. That’s why the…
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Facebook Goals, Ads & Placement
Business goals on Facebook Start building your marketing strategy with free and paid solutions on Facebook, Instagram, Messenger and Audience Network, and connect the right people with your business. What can local business marketing do for you? Advertise to local people who are likely to stop by.Reach people who are likely to visit your business…
Read moreHow to Format Customer Lists
How to Format Customer Lists Before you begin Before you add your list in the beginning of the audience creation process, you need to make sure the column formatting matches the identifier type that Facebook accepts. This helps Facebook process your hashed columns to find matches later on. You’ll also need to make sure your…
Read moreUsing YouTube To Express Your Brand
YouTube is an open platform. Our values are based on four essential freedoms: freedom of expression, freedom of information, freedom of opportunity, and freedom to belong. One of the best things about YouTube Content Marketing is that you can engage with and grow a community no matter what you’re passionate about—whether it’s comedy, sports, fashion, gaming,…
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How to Use IGTV to Entertain and Engage People
With less options for things to do, people are looking for ways to be entertained online. IGTV is a way to go deeper with your audience by sharing longer videos around topics related to your business or your community’s interests.Getting started IGTV is full screen (vertical or horizontal), and videos can be up to 1…
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State of Content Marketing
The results of the third annual State of Content Marketing Survey are now in — the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven’t reached perfection yet. Three years ago, only 6% of marketers felt they…
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