5G Marketing

As the fifth generation of cellular technology is rolled out, the marketing industry is preparing for the change it will bring. Existing digital experiences will be enhanced and new experiences will be born as a result of 5G’s unprecedented speed and low latency. If you trace the evolution of wireless technology, 1G enabled voice calling…

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Strategies for Marketing During Coronavirus

As COVID-19 spreads around the world, marketers are having to quickly adapt to the most challenging times we have faced in decades. How should we as marketers behave at a time when many of our customers are deeply worried for themselves and their loved ones?

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Customer Journey Mapping

Optimizing your internal processes will go a long way towards delivering a great customer experience. However, don’t forget to consider your operations from your customer’s point of view. Customers are faced with a growing range of options for engaging with your organization (e.g. voice, email, chat, social media). In most cases, they will use a…

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Best Places To Start A Business

1 Top 10 U.S. States for business What are the best states in America for business? The survey America’s Top States for Business in 2019, conducted by CNBC, offers an answer to this question. Informed by a panel of business leaders, policy experts, and government sources, the survey evaluates the business competitiveness of all 50 U.S….

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Payment Processing online

While most US consumers prefer paying for online purchases with a credit or debit card, research shows that many are now starting to explore alternative payment methods at checkout.1 While in the past, the idea of ‘alternative’ methods may have scared some shoppers away, these days the huge (and growing) choice of secure and convenient…

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key best practices

1 Getting your business found According to research,1 most Americans are exposed to up to 10,000 ads each day. And over the holidays, things get even more competitive for retailers – as bounce rates rise by 12% on Thanksgiving, and 5.2% on Black Friday.2 Try this: Use a multi-pronged approach to discovery: Improve your chances of discovery by…

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8 Critical eCommerce Mistakes to Avoid When Selling Online

MISTAKE #1: CHOOSING THE WRONG ECOMMERCE PLATFORM Whether you’re just starting your eCommerce business or you’ve been running an online store for some time, your eCommerce platform can truly make (or break) your business. Not only does your eCommerce platform determine how you showcase your products and sell to customers, but it also plays a role in…

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