Facebook

Marketing on Facebook Grow your business from anywhere. Grow your business with free business tools, insights and a global community of over 2.5 billion people. Marketing on Instagram Tell your brand story your way. People come to Instagram to be inspired and discover things they care about—and that includes content from brands and businesses like…

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utm codes

A UTM code is a tool that advertisers who rely on Google Analytics can use to further understand the source of their web traffic ― including clicks that come directly from their display ads. And while we always caution against putting too much emphasis on measuring the click as the only value generated by a…

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Conversions

1. A Sale This is the holy grail of conversions – the ability to measure when a sale has taken place. Ideal for e-commerce sites, advertisers can put a bit of code on the checkout page of their online shopping cart. When they see a lead that has come from a particular ad campaign visit…

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Beacons – the physics

How do beacons work? The physics of beacon tech there also seems to be a bit of confusion about this technology. So we figured the best way to fix it is to delve deep into the underlying stack and explain what exactly beacons are and how they work. Enjoy the read! Under the hood How…

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State of Content Marketing

The results of the third annual State of Content Marketing Survey are now in — the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven’t reached perfection yet. Three years ago, only 6% of marketers felt they…

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Content Marketing

Keeping Customers Contented The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” There is no question that content is king in today’s world. Indeed, nearly half…

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Covid19 Marketing

The COVID-19 pandemic has ushered in an unprecedented era of change across all of humanity, from economies, governments, consumers, and businesses, to, of course, marketing and branding. While we cannot predict the state of the advertising industry once the pandemic has passed, we do know that it will be immensely changed. The resources below speculate…

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5G Marketing

As the fifth generation of cellular technology is rolled out, the marketing industry is preparing for the change it will bring. Existing digital experiences will be enhanced and new experiences will be born as a result of 5G’s unprecedented speed and low latency. If you trace the evolution of wireless technology, 1G enabled voice calling…

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