Facebook Goals, Ads & Placement

Business goals on Facebook Start building your marketing strategy with free and paid solutions on Facebook, Instagram, Messenger and Audience Network, and connect the right people with your business. What can local business marketing do for you? Advertise to local people who are likely to stop by.Reach people who are likely to visit your business…

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How to Format Customer Lists

How to Format Customer Lists Before you begin Before you add your list in the beginning of the audience creation process, you need to make sure the column formatting matches the identifier type that Facebook accepts. This helps Facebook process your hashed columns to find matches later on. You’ll also need to make sure your…

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Retargeting to Custom Audiences

Track Engagement Retargeting starts with finding people who have engaged with your business. Prepare a list if you know the people you’d like to retarget. If your business is using retargeting to find people who have visited your physical store, or if you have collected customer contact information through a CRM, you can create a…

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Using YouTube To Express Your Brand

YouTube is an open platform. Our values are based on four essential freedoms: freedom of expression, freedom of information, freedom of opportunity, and freedom to belong. One of the best things about YouTube Content Marketing is that you can engage with and grow a community no matter what you’re passionate about—whether it’s comedy, sports, fashion, gaming,…

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Look Alike Audiences

There are three kinds of lookalike audiences I can build: Existing customers — This audience is a collection of existing customers who have previously purchased from you. This audience allows us to target new people who are similar (using data points), helping you find new customers. Engagement on Facebook — For this audience, I’ll build a lookalike audience using…

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Running Local Ads

How does Microsoft Advertising work? Customers search.People enter search terms called keywords into search engines like Bing. Customers see your ad.If the keywords in your ad match a search, your ad appears next to or above search results on Bing. Customers contact you.You can configure your ad so people can call you, visit your website…

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Facebook

Marketing on Facebook Grow your business from anywhere. Grow your business with free business tools, insights and a global community of over 2.5 billion people. Marketing on Instagram Tell your brand story your way. People come to Instagram to be inspired and discover things they care about—and that includes content from brands and businesses like…

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utm codes

A UTM code is a tool that advertisers who rely on Google Analytics can use to further understand the source of their web traffic ― including clicks that come directly from their display ads. And while we always caution against putting too much emphasis on measuring the click as the only value generated by a…

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