What is Digital Marketing

One of the most effective digital marketing strategies out there, search engine optimization (SEO) works to improve your website’s rankings in search engine ranking pages (SERPs), so that your site earns more traffic. With increased traffic, and the right digital sales strategy, companies also see an increase in sales and revenue. In fact, our Internet marketing agency in the USA…

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THE 2021 DIGITAL MARKETING GLOSSARY

The ever-changing digital ecosystem can be confusing. It’s fair to say that the world of digital marketing is jam-packed with marketing jargon, lingo or any other term you prefer to use. With acronyms and buzzwords flying around all over the place, it can sometimes be difficult to decipher the meaning behind them. That’s why the…

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What is Google PPC?

PPC is short for pay-per-click advertising, a system that enables you to advertise on Google, getting your message out to a vast audience of people searching for products, services, or information that you can provide. Google PPC is used by millions of websites and businesses all over the world: It’s a powerful, cost-effective way to…

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Google Analytics Metrics

% New Sessions % Search Exits % Search Refinements % Sessions with Search 1 Day Active Users 14 Day Active Users 28 Day Active Users 30 Day Active Users 7 Day Active Users Abandoned Funnels Actions Per Social Session AdSense Ad Units Viewed AdSense Ads Clicked AdSense Coverage AdSense CTR AdSense eCPM AdSense Exits AdSense…

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Facebook Wi-Fi

Facebook allows you to turn your business into a Wi-Fi hotspot by allowing customers to simply check-in to your location without the hassle of passwords or codes using Facebook’s free Wi-Fi service. With it, you can combine the benefits of social media and free customer Wi-Fi to enhance customer experience, brand loyalty, and customer reach. With 96%…

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