Penny Marketing

DIGITAL MARKETING

WEBSITE DEVELOPMENT

We are not website developers but we know how to create content that converts your online traffic into revenue.

With form fills, landing pages and engaging content, we can enhance your current website or build out lead generating landing pages for you.

 

LEAD GENERATION

We know it.  You only care about one thing.  Your return on your investment.

With our lead generation software, we are able to not only generate new leads for you, but integrate them into our marketing automation platform that identifies your leads, capture your leads, scores your leads, and develop your leads.

If you want to see real results, right now, this tactic should be included in your overall digital strategy.

 

SEARCH ENGINE MARKETING

Search Engine Marketing is leveraging the powerful search engines like Google to drive traffic to your website.

If people can’t find you, you don’t exist when they are looking for your services or products online.

 

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization uses native and organic content to push SERPs to the top.  People typically don’t go beyond the first page of search results, so making sure you show up for the keywords associated to your business is our business.

We work with National, Regional, Local businesses on SEO strategies to deliver your message.

PROGRAMMATIC

Standard banner display and video is delivered to your audience everyday.  Through programmatic, you can deliver your message to an extremely relevant audience.

Whether they are watching videos on you tube or are getting their daily fix of the news, we can target specific criteria that will yield the most return on your investment.

Through tactics like geo-targeting, geo-fencing, re-targeting, keyword targeting, contextual, site targeting and many more, we can deliver the most relevant ads to your most relevant audience.

 

REPUTATION MANAGEMENT

Over 250+ Sites where we monitor, manage, market and generate new reviews.

 

SOCIAL MEDIA MANAGEMENT

We influence your target audience on the social media platforms that deliver the results you need.

Social media management is implementing a social media content calendar, developing engaging content, growing your friends and followers and creating nurturing engagements among your fan base.

Social media is one of the most successful forms of digital marketing and is a necessity in any digital strategy.

 

SOCIAL MEDIA MARKETING

Social media marketing is leveraging the exchanges for paid media.  Whether it is boosts, news feeds, carousels, native ad units, video plays or slideshows, the conversion rates on social are very impressive.

Of course, with the right target audience, creative and call to action, social media marketing can be the most affordable

MEDIA BUYING

Media Buying involves knowing how value is placed on inventory for different media platforms. Understanding a rating point or impression is essential. With ten years experience in selling and buying media, we can handle your media buying needs. We conduct market research, find local and regional opportunities, determine ad budget, set cost per point goals, negotiate inventory rates, find the best outlet to reach your target audiences, handle makegoods, measure results, track fulfillment, and guarantee that you receive the maximum amount of exposure efficiently.

Media Plan Recommendations go beyond demographics and ratings to include behavioral and cultural relevance.

​Detailed schedules are provided with full cost disclosure and audience analysis of every buy.

Campaigns are closely monitored to assure precise placement and measure effectiveness and results

Vendor invoices are carefully matched with buy details to verify accuracy in delivery.

TELEVISION

We consider station formats, pricing rates, demographics, geography, and psychographics relating to the advertiser’s particular product or key performance indicator (KPI).

We build schedules based on GRP, Reach & Frequency. For example, a TV commercial that is aired 4 times reaching 40% of the target audience, would have 160 (GRP = 4 × 40%) i.e., GRPs = frequency × % reach.

 

OUT OF HOME

Out-of-home media advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).

OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.

 

SOCIAL

RADIO

Radio has always been considered a frequency medium. Listeners need lots of exposure to have any effect on consumer behavior.

With the growing fragmentation of media, a combination of traditional FM & AM with Streaming and Satellite radio provide for a more narrowed targeted audiences with higher frequency.

 

PRINT

a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

 

STREAMING

OTT (Over The Top) TV is not new but the technology has evolved.  Whether it’s over the top television, Streaming TV, or Streaming Radio, it’s a way to reach a new audience of cord cutters.  Those that don’t listen to analog or digital radio anymore and those that don’t watch broadcast or cable, are all streaming their content.  You can run skippable, non-skippable and native-like ads during on-demand content consumption.  The targeting is more niche and the return is higher.

CONSULTING

AUDIENCE TARGETING AND PERSONA JOURNEY


You must first have a clear understanding of your target audiences and their various journeys to build a coherent content strategy.  We help build a clearer picture of your customer, personas & journey to get that understanding.

DIGITAL MEDIA STRATEGY

Lets face it. The online world will continue to evolve, and to stay up to date with the most relevant and efficient ways to reach people in new engaging ways, is daunting for a business owner.  Leave that part to us. We stay relevant and we can drill down to the key factors that can help you be more successful by focusing on reaching your primary audience in real time with relevant content.

MEDIA STRATEGY

We can guide you on the best media platforms to use to reach your target audience most effectively based on your marketing objectives and needs.

We can guide you what the strengths and weaknesses are for each platform as well as some of the best outlets to use in your market and when.

We can handle RFPs, negotiations, fulfillment, budget allocation, spend, and measuring results.

CONTENT STRATEGY

Creating compelling & valuable content, both onsite & distributing it through a variety of online channels, is essential to reach your target audience & influence them.

Our team of creatives will work with your brand, developing content strategy built around your objectives & customer’s personas & journey.

 

 

PRODUCTION

Penny Marketing uses Propellant Media and AMESA 

DISPLAY ADS

Interstitial Banner display, gifs, rich media, static, animated

GRAPHICS

Images, website headers, social

VIDEO

Animation, Commercials, short videos, pre-roll, cinematography

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