Project Management

usually entails organizing and executing short term projects that will add value to the overall marketing strategy and goals.  For example, developing a more consumer friendly website is not considered a campaign but is a feature needed to implement an effective campaign. 


We offer short run project services because we understand that people may need help with things here and there.  We will help build the foundation you need to execute a successful marketing and advertising campaign whether Penny Marketing is managing the campaign or not.  




Project Management includes but is not limited to:


Building mobile applications as an extension of your brand

Creating social media profiles

Developing customer retention databases

Developing a brand loyalty text club

Reading and analyzing google analytics for your website

Finding trends and insights to make proper adjustments for campaign optimization

Putting together social media content calendar

Putting together social strategy playbooks

Creating landing pages for lead generation opportunities on websites

Providing Search Engine Marketing Strategies

Providing Search Engine Optimization Strategies

Producing videos for advertising

 


Content Production

Our creative team are passionate about creating exceptional content. We have in-house writers, designers & developers that will work with you through the content production process, whether it's an infographic, video, interactive content item or a blog post.


Analysis, Analytics & Reporting

We love to analyse data to find insights, whether it's about your users, customer journey or attribution. We believe this is the only way to get the very best out of your search engine marketing campaigns & understanding their real value.