Multi-channel media buying
Media Buying involves knowing how to buy inventory on media different platforms with various outlets. Understanding a rating point or impression is essential. With ten years experience in selling and buying media, we can handle your media buying needs. We request station avails, find local opportunities, determine ad budget, set cost per point goals, negotiate inventory rates, find target audiences, measure results, track fulfillment, and guarantee that you receive what you paid for with efficient and effective media plans.
Recommendations go beyond demographics and ratings to include behavioral and cultural relevance.
Detailed schedules are provided with full cost disclosure and audience analysis of every buy.
Campaigns are closely monitored to assure precise placement and measure effectiveness and results
Vendor invoices are carefully matched with buy details to verify accuracy in delivery.
We consider station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or key performance indicator (KPI) We build schedules based on GRP, Reach & Frequency. For example, a TV commercial that is aired 4 times reaching 40% of the target audience, would have 160 (GRP = 4 × 40%) i.e., GRPs = frequency × % reach.
Radio has always been considered a frequency medium. Listeners need lots of exposure to have any effect on consumer behavior. With the growing fragmentation of media, a combination of traditional FM & AM with Streaming and Satellite radio provide for a more narrowed targeted audiences with higher frequency.
Out of Home
Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative. In 2015, DOOH have started to extend to in-transit advertising. Tablets are installed inside popular ride-sharing vehicles like Uber, Lyft and Grab. Digital ads are displayed inside the screens allowing brands to reach to high value passengers. This type of DOOH leverages technology to provide ad distribution and better OOH audience targeting. GPS of tablets are used to enable location-based marketing. Brands can specify geo-fences to determine where their ads will be shown to the passengers. Once you move forward with any part of a proposal that we provide, all you need to do is provide the creative digital files. From there we will handle all printing, production, installation and display time management.